In the good old days, we kids used to snapchat each other silly selfies or embarrassing pictures of our friends from across the cafeteria. That was the golden age – we snapped and chatted without a care in the world.
Then came stories. Suddenly, we could broadcast our every activity, from the mundane to the momentous, to our entire friends list.
It brought snapchat to a whole new level, and suddenly there was more pressure to capture the “story-worthy” shots.
And then that mischievous little ghost had to kick it up another notch.
Live coverage from worldwide events filled our screens and our hearts. They brought faraway events, like the World Cup, literally to our fingertips.
However, this exciting new feature was tainted by the fact that no one really understood what it was or how it worked.
And I can say with certainty that very few people actually sat through all 680 seconds of selfies from Oktoberfest in Germany.
Snapchat has continued to grow and evolve, adding a chat feature that hardly anyone uses and a Facetime-like option that, after months of trying, I have yet to figure out.
Not to mention snapcash, which is a lawsuit waiting to happen.
The worst, however, is this new “discovery” feature. The only thing I have discovered since updating my app is how annoying it is to not see peoples’ top friends.
Who is going to use snapchat to get updates from the Food Network? Is reading a recipe for alfredo sauce really that crucial?
It boils down to this, pun intended: Snapchat is trying to be a jack of all trades, but in today’s world, no one needs that.
When the average person has dozens of apps for all purposes conveniently located on their home screen, there’s no point in compiling a bunch of random features together in one place.
Snapchat is for pictures. Not messaging, not discovering, not snapcash-ing.
Oh snap. Someone had to say it.