Snapchat, the universal app that allows people to send pictures and videos to their friends for 10 seconds before they disappear forever, has students at Staples eager to gain new “streaks” with as many people as possible.

A “streak” can be observed on one’s snapchat sidebar. After someone has exchanged a picture or video with one of their friends at least once per day for three straight days, then they will develop a fire emoji. Next to this fire emoji will be a number.

The number is what everyone has been obsessing about lately. This tracks the number of days in a row that your “streak” has existed for.

Erin Munley ’16 is one of many people who will snapchat people just to maintain a streak.

“It’s nothing personal, I just love having as many streaks as possible on snapchat,” Munley said.

For many students they have found themselves competing with one another to see who can have the most “streaks.”

Sophia Stanley ’16 has over 12 streaks and she is not looking for that to die down anytime soon.

“I’ve worked hard to maintain these streaks. Some of my friends have more streaks then me and I don’t understand how. You’d be surprise how much work it is,” Stanley said.

Will Landowne ’18 has experienced the competitive nature that Snapchat brings. In one case, he sent out a snapchat to three people just before midnight, simply to keep his streaks alive.

“I just wanted to make sure none of my streaks ended,” Landowne said, “It’s almost like a game. You don’t want to lose.”